Part 1/11:
Unmasking the True Cost of Star Wars for Disney
Since Disney's acquisition of Lucasfilm in 2012 for a staggering $4.05 billion, there has been ongoing speculation and debate about the true financial impact of the Star Wars franchise on the Walt Disney Company. Many fans and industry watchers wonder: did Disney truly profit from its investment in the galaxy far, far away? Recent deep dives into the actual expenditures shed some startling light on the matter, revealing that the financial story is far more complicated—and far less profitable—than it might appear at first glance.