Part 4/13:
One of the key drivers behind rising box office revenue is the escalation of average ticket prices. Back in 2013, the average ticket cost around $8. Today, industry sources suggest it's nearing or exceeding $12. This nearly 50% increase over ten years is partly due to the proliferation of premium large-format screens like IMAX and proprietary formats, which command premium ticket prices.
This inflation in ticket prices means that theaters are earning more per ticket, but it also raises an important question: Are more people paying, or are fewer people going? Cross-referencing attendance data reveals that despite higher ticket prices, overall attendance has declined compared to pre-pandemic levels.