Part 5/13:
Looking at AMC’s quarterly report data, we see that in 2014, roughly 95 million people attended theaters in the first half of the year, with close to 97 million in the same period in 2013. Fast forward to 2023, current attendance hovers around 50 million for the same period — about half of what it was a decade ago.
Specifically, in 2019, the last full pre-pandemic year, attendance was near 127 million across the same timeframe. Comparing 2019 to 2023, there's a stark 50% drop in theatrical foot traffic, despite ticket prices being nearly 30% higher. This discrepancy suggests that revenues are being artificially maintained through higher prices rather than increased consumer interest or attendance.