Part 9/10:
The effort to bring in figures like Jennings and conversely, discussions about conservative talent availability, reflect broader industry debates about ideological balance and credibility. Weiss’s approach is reminiscent of the “Jimmy Johnson” model—making sweeping changes early on to set a new course, with the hope that this will eventually lead to renewal and growth.
As speculation mounts over how successful these initiatives will be, it’s clear that CBS’s fate hinges on strategic talent acquisitions and how effectively Weiss can leverage her vision to reclaim trust and viewership in a polarized media environment.