Part 4/10:
Additionally, the survey observed that 43% of respondents reported avoiding movie theaters due to the high costs, not because of waning interest in films themselves but primarily due to price concerns. Interestingly, only 5% cited fear of COVID as a reason for avoiding theaters, a surprisingly low number that signals pandemic fears are less relevant than economic factors.
The Myth of Wokeness as the Primary Barrier
Much of the narrative surrounding Disney in recent years has centered on accusations of "wokeness" or political ideology driving audience alienation. However, the polling data complicates this storyline. When asked whether their avoidance of theaters is due to political or ideological reasons, only 0.3% of respondents attributed it to that factor.