Part 10/11:
The reasons for these huge losses are multifaceted. High production costs, inflated marketing budgets, poor critical reception, and mismatched audience expectations all played roles. For many of these films, internal accounting—such as shifting costs between units or reclassifying marketing expenses—complicates the picture.
Moreover, the industry is witnessing a pattern of overspending on big-budget franchises while facing stagnating box office revenue, especially as audience habits shift toward streaming and on-demand viewing.