Part 6/10:
Disney's historical strategy involved paying premium prices to acquire major franchises—Marvel, Star Wars, and Fox's assets—believing these would generate long-term revenue streams. However, current market evidence suggests that many of these assets may be worth less than initially thought.
For example, Disney’s 2019 acquisition of Lucasfilm for $4.05 billion is now questioned regarding its current valuation, especially considering declining franchise relevance and shifting consumer preferences. The original estimate of the brand's value was based heavily on goodwill, which is now being reevaluated through impairments.