Part 7/10:
Furthermore, the overpayment and inflated valuations have led to a situation where the so-called "brand value" no longer corresponds with actual market performance, creating a mismatch in Disney’s financial statements.
Marvel, Star Wars, and the State of Disney's Iconic Brands
In recent years, Marvel's "Phases 4 and 5" have shown signs of franchise fatigue, with box office and critical reception remaining inconsistent. Similarly, Star Wars, once a cultural juggernaut, appears to have lost some of its luster, with May the Fourth celebrations at Disney parks drawing surprisingly low energy and tepid merchandise sales.