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The initial presentation of this data seems straightforward: Star Wars dominates Disney+ Originals with significant share—more than 15%, according to third-party analytics firm Luminary. This immediately suggests that Star Wars is a cornerstone of the platform’s current content strategy. But as is often the case with sensational headlines, the story isn't quite so clear-cut.
Much of this narrative hinges on selective interpretation of the figures. The so-called "staggering" data actually refers only to Disney+ Originals, not the entire library—including classic movies, theatrical releases, or older Disney content. This crucial detail significantly skews perceptions of Star Wars's overall contribution to Disney+’s total engagement.