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Additional Expenses: These figures exclude marketing—estimates suggest that Disney's marketing expenditure for Doctor Strange 2 could have been $150 million or more, similar to other Marvel films like Spider-Man: No Way Home. When factoring in marketing, the net profit is effectively eliminated, risking a break-even or even a small loss.
Tax Credits Impact: The UK film tax credits offered some relief, with reported credits of approximately $64.3 million, reducing the net costs. However, even with tax incentives, the film barely broke even with modest gains, emphasizing the financial futility of the high-budget approach.
The Broader MCU Financial Landscape
Comparing with previous MCU hits accentuates the decline: