Part 8/9:
The failure of Doctor Strange in the Multiverse of Madness, and by extension other recent Marvel films, signals a systemic issue within Marvel Studios' management. The combination of skyrocketing production costs, underwhelming box office returns, and insufficient marketing ROI demonstrates a strategic decline.
This financial reckoning invites serious questions about Marvel’s future direction. Unless significant changes are implemented—such as cost controls, better creative management, and strategic marketing—the studio risks further financial decline and diminishing brand value.