Part 4/6:
To illustrate this point, the speaker shares an anecdote from his time at Sonoma State University, a relatively obscure school with no immediate fame for rowing. He describes how the coach’s approach was rooted in answering the "why" for each athlete.
The coach had no budget for recruitment or scholarships, so he made personal connections and found ways to inspire. Every morning at 5 a.m., despite the cold and darkness, they gathered at the boathouse, driven by the coach’s compelling purpose. He framed their efforts around a challenge—to race against Stanford, a school that didn't even acknowledge their existence yet.