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According to Disney CEO Bob Iger, the company is preparing to launch features that will allow subscribers to share and create Disney-themed content utilizing generative AI. This isn't just about watching content; it's about actively participating in creating it.
Iger discussed plans for a more engaged user experience, including the ability for users to generate their own videos featuring Disney characters, as well as consuming user-created short-form videos from others. This effectively mirrors platforms like YouTube, with Disney characters instead of traditional creators, but with a significant twist: the content will be AI-generated using Disney’s own intellectual property.