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Disney's exploration of AI coincides with a broader industry trend. Several major studios, including Universal and Warner Brothers, have sued AI companies like Midjourney, claiming copyright violations. Disney itself faced backlash for its Secret Invasion series and promotional AI art, with accusations that the studio was relying heavily on AI or similar technology.
The faster-than-expected adoption of AI, combined with concerns over copyright and quality, paints a complex picture. Disney appears to be testing the waters—possibly to see how much of their content can be "AI-ified" before legal, ethical, and quality issues arise.