Part 9/11:
This feud is emblematic of a larger trend in media: the struggle between legacy broadcasters and tech giants over control, revenue, and consumer access. Disney’s willingness to leverage its extensive sports rights and streaming properties against a behemoth like Google underscores the evolving power dynamics in entertainment.
Some industry experts believe this standoff exemplifies why traditional linear TV is declining. Consumers are increasingly pushing back against complex, fragmented streaming landscapes and exorbitant prices, favoring familiar cable options or direct channel subscriptions.