Part 3/11:
Furiosa, on the other hand, is in nearly 30,800 locations across North America but only has access to about 400 IMAX and high-end large-format screens, many of which tend to generate higher revenue per ticket. Yet, Furiosa had the advantage of an existing franchise fan base, with audience polling revealing that 52% of ticket buyers cited the Mad Max franchise as their main motivation for attending. In contrast, Garfield's appeal centers around a straightforward premise of fun, humor, and family entertainment—factors that are proving powerful in attracting a broad demographic, particularly families and younger viewers.