Part 5/13:
The viral spread of Nicholson’s critique has had tangible effects beyond social media. Forbes magazine has now highlighted the failure in its coverage, noting how the video serves as a powerful reminder to investors and industry watchers about Disney’s missteps with its Star Wars ventures. It underscores that, despite the enormous marketing apparatus, Disney failed to realize the potential of its flagship franchise with this experiment.
The hotel's closure—quick and stark—also exemplifies Disney’s misjudgment of its core audience and the franchise's brand power. The product was marketed as a premium, immersive experience but ended up being viewed as a ripoff—living proof of how Disney can "incinerate" hundreds of millions of dollars on questionable ventures.