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The dialogue underscores the project behind the puppet, titled "Who is Bitcoin?"—a 10-minute humorous, educational video designed to bring Bitcoin closer to everyday people who might find traditional content intimidating or overly technical. Launched by the non-profit open-source initiative Spiral, part of Block, the campaign aims to organically reach broader audiences through entertaining content rather than preachy or jargon-heavy explanations.
The creators recognized that existing educational materials, while valuable, are often dry and inaccessible for social media, especially platforms like TikTok and Instagram. Their solution: produce fun, shareable videos featuring a lively puppet that embodies Bitcoin, making the subject approachable and less overwhelming.