Part 6/10:
A core part of the conversation touches on the challenge of engaging people where they are—on TikTok, Instagram, and other social media platforms full of superficial or scammy crypto content. The team recognizes the difficulty of producing viral content that is both entertaining and educational without losing credibility.
They’re actively seeking collaboration with TikTok content creators, social media experts, and community builders to help distribution and virality. The goal is to reach a wide demographic—especially those who are curious about Bitcoin but perceive it as too technical or associated with fringe culture.