Part 3/12:
Carpenter owns his own team, which runs three cars, with a combined annual sponsorship budget of around $12 to $14 million. The race is not just about speed; it's about legacy, perseverance, and the hunger for that elusive win. His enthusiasm is palpable, but he admits that times are changing—motorsport sponsorships are evolving amidst a shifting sponsorship landscape driven by TV viewership, branding, and cultural relevance.