Part 1/9:
The End of an Era: Steph Curry, Under Armour, and the Rise of Nike
In a surprising turn of events, NBA superstar Steph Curry and his longtime endorsement partner Under Armour have officially parted ways. This breakup marks the end of a marriage that once symbolized promise, mutual respect, and financial success. But as with many corporate relationships, the realities behind closed doors were much grittier, revealing deeper issues within Under Armour’s business model and strategy.