Part 5/12:
A core element of Peter’s strategy is to run the club on a Bitcoin standard. Sponsorships, merchandise sales, and even player wages are aligned with the cryptocurrency ecosystem. Notably, companies like Casa are slated to secure the club’s Bitcoin treasury, and the club’s operations will accept Bitcoin and Lightning Network payments.
He envisions creating a self-sustaining economy: fans and international supporters will be able to purchase merchandise, buy match tickets, or donate Bitcoin directly to grassroots projects, making the club a global hub for Bitcoin supporters. This model aims to decentralize funding, reduce reliance on traditional television and ticket revenue, and provide financial literacy through the sport.