Part 2/12:
According to coverage from outlets like Fox News, the Soft Guy Era promotes men adopting a less dominant, more emotionally available, and cooperative stance in relationships. Prominent TikTok influencers like Lil Goodie and Scarface Mark articulate that modern masculinity entails prioritizing partnership and shared responsibility rather than the outdated notion of men being sole providers.
A key slogan associated with this movement is "drizzle, drizzle," which pays homage to an earlier campaign called "sprinkle," associated with tactics that aimed to manipulate women into financial or emotional dependency. The "drizzle" idea suggests a more nuanced, perhaps less aggressive approach—though critics see it as a form of manipulation or an excuse for men to shirk responsibilities.