Part 6/13:
Under Ma’s leadership, Alibaba capitalized on the burgeoning Chinese consumer market. The company grew beyond e-commerce, developing platforms like Taobao and Tmall to meet consumer demand. It also pioneered digital financial services with Alipay, fostering financial inclusion across China. Over the years, Alibaba evolved into a vast ecosystem, expanding into media, entertainment, health, and more, embodying a comprehensive “Alibaba universe.”