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A significant concern is the platform's monetization scheme. Roblox’s in-game currency, Robux, is purchased via gift cards bought at stores like Walmart and Target. Children spend their money on virtual outfits and skins—some of which depict disturbing images like violent or Satanic symbols, or even graphic references to assassinations and grooming. The platform earns a 30% cut from every in-game purchase, including these controversial items.