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For instance, Superman (released July 9) has grossed approximately $510 million worldwide after three weeks, with experts estimating it will eventually reach around $600 million. Still, this figure pales compared to the enormous budgets, which are estimated to be at least $225 million for production, not including significant marketing costs. When factoring in advertising spend—likely comparable to production costs—the film needs to make around $700 million to break even. Given current trends, that's highly unlikely.