Part 9/11:
Central to their critique is the observation that companies and individuals often cave under pressure rather than stand firm. Masters of crisis management, corporations tend to prefer ignoring backlash—allowing their stock prices or reputations to recover rather than issuing apologies or rethinking strategies.
They highlight that this pattern can have devastating personal consequences. When individuals face public outrage, their careers and lives can be permanently damaged. The example of a scientist who was publicly lambasted for wearing a shirt he received as a gift illustrates how these campaigns can cause real emotional distress. The hosts lament that society often prioritizes online outrage over human empathy or understanding.