Part 3/10:
Typically, studios allocate approximately 50% of the production budget for advertising. So, in this case, that would be another $225 million—bringing the total initial spend (production plus marketing) to around $450 million.
However, the actual marketing budget can range widely based on various factors—confidence in the film’s potential, the importance of the project within a larger cinematic universe, or competitive timing. If the studio believes the film is a major franchise builder, they might double or even triple their marketing spend, pushing total costs north of $600 million.