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This percentage often starts at around 60% and gradually declines as the movie continues its run, sometimes dropping to 50% or lower. International markets often operate differently, with studios receiving 50-60% of gross, but they are crucial since worldwide revenue usually exceeds domestic earnings for blockbuster films.
The "Break-Even" Point
Considering these cut shares, it's estimated that only about 50% of a movie's total worldwide gross reaches back to the studio. Therefore, a movie that costs $225 million to make, plus $115 million in marketing, needs gross worldwide earnings of approximately $680 million to just break even. This figure accounts for all costs and the profit-share that must be distributed to theaters.