Part 4/9:
Factors Influencing Box Office Results
Several factors contribute to Superman's middling performance. First, the international revenue split is concerning. Historically, Marvel movies have earned approximately 60% of their revenue overseas, but in this case, the split skews more towards domestic, which could limit long-term profitability.
Moreover, the post-pandemic era has seen a significant change in movie-going habits. Audiences are more cautious, often waiting weeks to see whether a film is worth their ticket money. There’s a widespread reluctance to rush into theaters for new releases, particularly if early reviews or marketing campaigns seem lackluster.