Part 5/9:
Critics and viewers widely agree that the marketing for the Superman movie was disastrous. Oversaturation and predictability led to audience fatigue before the film even premiered. Trailers and promotional clips revealed too much, creating a sense of déjà vu and reducing the movie's appeal. Many felt they had already seen the entire film through its trailers, diminishing anticipation and word-of-mouth excitement.
This oversaturation contributed to a phenomenon where audiences, weary of mediocre previews and uninspiring marketing, opted to wait and see how the film performed before committing their time and money. Such behaviors impact box office earnings substantially.