Part 8/11:
Marketing materials often exploit emotional cues—such as using adorable animals or emphasizing character relationships—to generate buzz. For example, the inclusion of Krypto or the teasing of ultramans beating up dogs appear to be attempts at emotional manipulation rather than storytelling devices. Critics are wary of marketing that appears to pander or attempt to pull at the audience's heartstrings artificially, especially when these moments risk trivializing serious themes, such as animal cruelty or violence.