Part 1/11:
The Decline of MSNBC's Rebranding Efforts: A Costly Mistake
MSNBC recently embarked on a bold venture to reinvent its brand identity, spending a staggering $20 million on the process. The reshaping of the network, now rebranded as MS Now, was supposed to position it as a modern, streamlined news outlet capable of competing in today’s digital age. Instead, this effort has largely backfired, illuminating a series of missteps and incompetence that have left the network in disarray and the brand in shambles.