Part 3/11:
One glaring example is the network’s inability to secure critical social media handles. MS Now doesn't hold the rights to the handle "@ms" on platforms like X (formerly Twitter) or Instagram. This oversight is unthinkable for any major media outlet, yet it happened, leaving the network to operate under less recognizable and inconsistent handles such as "MS Now News." The brand’s lack of coherence across platforms undermines its credibility and makes it difficult for viewers to find and engage with their content.