Part 9/11:
The failure of MS Now's rebranding exemplifies how costly and damaging missteps in branding can be. For a major media organization to spend $20 million on rebranding and yet fail to secure basic digital assets illustrates a fundamental lack of preparation and strategic foresight.
In today's digital-first society, a brand’s online presence is central to its success. Inability to secure social media handles, create a professional logo, or present a cohesive online identity can cripple even the most ambitious projects.