Part 10/11:
Looking at this chaos, it’s clear that MS Now’s rebranding effort is a textbook example of how not to handle a corporate overhaul. The spectacle of a once-respected news outlet frittering away $20 million on an embarrassing logo, inadequate social media footprint, and vague branding message highlights the importance of strategic planning, thorough execution, and understanding digital branding.
Unless significant changes are made, MS Now risks becoming a footnote in media history—a cautionary tale of corporate mismanagement rather than a triumphant new chapter.