Part 11/11:
Many media observers have voiced skepticism about MS Now’s future. With its apparent lack of clear strategy, poor branding, and negligible media coverage, the network appears destined for decline. Industry insiders suggest that unless the management intervenes swiftly to fix these foundational issues, MS Now’s existence may be short-lived.
In conclusion, the $20 million rebrand has not only failed to serve its purpose but has highlighted profound organizational and strategic shortcomings. The once-promising effort to establish a modern, digital-first news platform appears to be on a collision course with irrelevance, making it a shining example of how not to execute a corporate transformation.