Part 4/13:
This begs the question: if Wicked isn't such a goldmine, why is Hollywood suddenly clamoring for a third film? The truth is, the industry is "starving." Studios, especially in this post-pandemic era, are struggling with declining attention spans, fewer blockbuster hits, and a dismal pipeline of content. Media outlets and entertainment insiders are desperate for click-worthy stories that bring viewers back to the theaters and online platforms.