Part 8/13:
- Brand and Star Power: The media and studios understand that stars like Ariana Grande and Cynthia Arivo evoke curiosity due to their eccentric public personas and the on-screen chemistry they share. Headlines hinting at their relationship, or teasing controversial storylines, serve as clickbait. Still, these stories don't translate into guaranteed box office draws, especially since Wicked isn’t a guaranteed franchise powerhouse anymore.