Part 11/13:
In addition, the Wicked franchise itself isn't performing as expected globally. Without a globally successful international market, the stakes for Wicked 3 diminish further. The reliance on domestic box office and star power—like that of Ariana Grande and Cynthia Arivo—simply isn't enough to guarantee a billion-dollar hit anymore.
The Future of Wicked and Hollywood’s Content Crisis
This frenzy around Wicked 3 exemplifies Hollywood’s wider struggle: a need for content that can generate attention in an era where traditional box office and media influence are waning. The desperate appeals, media hype, and speculative headlines all serve a singular purpose — to keep the industry afloat amid declining interest and revenue.