Part 3/11:
One of the core lessons Shelly imparts is the importance of showing up "as if"—acting with the confidence and mindset of someone who already embodies success, even before achieving it. She recounts her own experience as a therapist in the 1970s when her dyslexia and poor grammar threatened her career prospects. Instead of succumbing to limitations, she hired a secretary to handle her writing, demonstrating resilience and creative problem-solving.
Her advice underscores that no matter what obstacles or uncertainties exist, entrepreneurs should continually act as if they are already successful. This mindset encourages skill-building, confidence, and ongoing self-assessment. By doing so, businesses evolve naturally as the owner embodies the traits and routines of a thriving enterprise.