Part 7/12:
Sorbo breaks down his strategy—using alternative outlets and streaming platforms that avoid Hollywood’s deceptive accounting practices—to reach audiences directly. Despite limited budgets ($3 million) compared to major studio blockbusters, he and Schroeder emphasize the importance of grassroots promotion, word of mouth, and reaching niche audiences.
Schroeder adds that he relies on self-funding and self-distribution, choosing to build his content organically without awaiting Hollywood approval or extensive corporate backing. This DIY approach embodies a larger movement of independent content creators pushing back against Hollywood’s censorship.