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The core audience for Wicked has demonstrated unwavering support, fueling optimism that this sequel will enjoy an even larger opening. The franchise's popularity—especially among a predominantly white female demographic—has driven the enormous box office haul of over $750 million globally, with nearly $500 million coming from North America alone. This significant commercial response underscores the franchise’s status as the biggest theatrical adaptation of a Broadway musical in history.
Industry experts believe that the strong initial sales and loyal fan support will yield a record-breaking debut, with many predicting the opening weekend could eclipse the first film’s performance substantially.