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This move is widely interpreted as a response to widespread criticism of Disney’s previous engagement with social and political issues. The company faced backlash, especially after publicly supporting controversial policies, such as the parental rights and education bill in Florida, which critics accused Disney of endorsing an agenda of sexualizing young children.
Many argue that Disney’s previous emphasis on diversity and inclusion had become a “toxic” virtue signal, alienating a segment of its audience and creating a perception of ideological bias. This perception has led consumers to feel alienated, reducing trust and support for the brand.