Part 5/8:
The company’s efforts to reframe its messaging include renaming initiatives and avoiding the language that has proven unpopular. For instance, Disney replaced the DEI-focused language with terms like “belonging,” “culture,” and “inclusion,” which are perceived as less politically charged.
However, critics contend that merely changing terminology does not amount to meaningful change. The underlying policies, practices, and personnel associated with these initiatives may still be in place, even if the language used to describe them has shifted.