Part 7/10:
Historically, Disney would have leveraged external sales to maximize revenue. For example, movies like Thor: Love and Thunder earned significant revenue through licensing agreements with platforms like Netflix or international distributors. These external deals provided substantial profit and helped mitigate losses.
However, with Disney's focus on its own streaming service, Disney Plus, the studio no longer engages in traditional distribution strategies. Instead, revenue from streaming is primarily internal and often accounted for in ways that obscure the true financial performance. This shift means Disney risks leaving potential profits on the table and inflates perceived profitability through internal bookkeeping.