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However, reality proved far less forgiving. Despite the lofty predictions, the summer box office failed to meet expectations, exposing a stark disconnect between industry's optimism and audience engagement.
Disappointing Performance: From Promises to Reality
The year's initial hopes for a blockbuster comeback were high, especially with the anticipation of films capable of crossing the billion-dollar mark. Hollywood seemed to be banking on this momentum, especially after delays and scarred productions due to strikes and the COVID pandemic. Productions like Snow White, Captain America: Brave New World, and Thunderbolts were supposed to be commercial hits, but all underperformed.