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From the outset, Snow White was predicted to struggle. The film was criticized for its weak screenplay and lackluster production choices. Even without the external pressures and backlash, industry insiders acknowledged that the movie might not perform well. However, the combination of a mediocre product and a highly contentious publicity campaign created a perfect storm for its failure.
Many believed that the real trouble began with Rachel Zgler, who played Snow White, and her outspoken political comments leading up to the film's release. Her remarks on social media and interviews became a lightning rod for controversy, turning what should have been a straightforward release into a political battleground.