Part 7/10:
Beyond Gunn’s explanations, industry insiders suggest that financial considerations are at play. The Superman movie reportedly underperformed compared to expectations, with estimates suggesting it will struggle to recoup its vast production and marketing costs. This underperformance likely prompted Warner Brothers to accelerate its digital push, aiming to maximize revenue through VOD sales and rentals, rather than relying solely on theatrical revenue.
This strategy could also be a move to attract viewers ahead of Peacemaker’s second season, leveraging the property for ongoing profit streams. The move indicates a shift in focus toward the rapidly evolving digital marketplace, where quick releases and digital monetization have become standard practice.