Part 9/10:
The underlying problem stems from Marvel's own content strategy over the past five years. Despite a handful of entertaining projects, most of Marvel's recent offerings have been perceived as subpar, often called "dog" projects by fans and critics alike. This has created fatigue, with audiences unwilling to invest in a universe that feels increasingly disconnected and inconsistent.
Additionally, the studio's attempt to force engagement through mandatory viewing—like the interconnected Disney+ series—has backfired. Fans cite rising costs, disinterest, and a loss of trust as reasons for skipping Marvel movies altogether. The expectation that Marvel's next blockbuster will automatically succeed no longer holds the same weight it once did.